Sports Advisor

amit
Mr. AMIT K. SARAN
SPORT ADVISOR

His organisational skills came to the fore in 1974 when as a graduate student and as the Charter President of LEO Club, Allahabad, his team organised a series of activities, most significant being the 2 and 4 wheeler Motor Rally from Allahabad to Shankargarh (50 kms). A rare event (motorsports) in those days. The only exposure was as a class VI student to a motor rally with his mother as driver (who won the same) and father as the navigator many years earlier.

Though Amit’s rendezvous with sports promotion commenced much earlier in 1992, in Noida, while pursuing his career as CEO of a Greenfield mineral water project. He organised his first Athletic Summer Camp in DPS School, Noida for school children. Because of its huge success, similar camps were organised during subsequent summer holidays. In addition, other smaller events were also taking shape like mini marathons, badminton tournaments, all for children under the banner of Sports Promotion Team. But the establishing of “Sports Promotion Team” in 1998 as an identity and venture took roots in Bangalore after he relocated there in 1994 on a new assignment. As his passion once again rekindled and the seeds sown for competitive sports (in 1992) began to take shape, he moved full-time into the field of sports management. “Sports Promotion Team” was later rechristened as SPT Sports and in 2008 it was transformed into a Pvt. Ltd. identity.

SPT Sports initially organised sports events across the country both for corporates and schools and in 2004 they established their first Sports Academy in Bangalore with a 22-bay golf driving range plus a 9-hole Executive Golf Course. The premises house football, golf and cricket academies supported by Sunfeast (ITC Ltd.) and TaylorMade-adidas Golf in the initial years. Currently, academies have been established in Mumbai and Noida also for football and golf respectively.

Extremely excited about the opportunity, Amit played a key role in creating a new concept of ‘Integrated sports management’ in India. He has been responsible in envisioning into a bright future which is
already a reality in one of the fastest growing segments in India. As a founder & MD, Amit plays a key and active role in strategising and leading the path in taking the firm to the take off mode.

Following Amit’s example, SPT Sports colleagues are pledged to practice and uphold the following core values:
• Honesty, integrity and transparency.
• Respect and care for valued clients, vendors and colleagues.
• Pursuit of excellence in all endeavours.

Under the banner of SPT Sports, there are different Strategic Business Units (SBUs) in operation:
 Sports Event Management,
 Sport Academies,
 Sports Infrastructure Development,
 Sports Scholarship,
 Sports Tourism,
 Executive 9 Golf Course and
 Indian Golf Teachers Federation.

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